Digital marketing has become a buzzword now a days. People who are doing online business knows it perfectly. So, In this article, We will discuss A to Z of Digital Marketing. We will try to cover each and every details of Digital Marketing.
So, let’s start.
What is digital marketing?
Digital marketing is a procedure of advertising and selling products and services by utilizing online marketing tactics such as social media marketing, search engine marketing, and email marketing.
Digital marketing is simply a method of marketing. But this marketing is done by digitally. That means this marketing process is done in Online. No Physical person is needed to make this happen. All you have to know how to do digital marketing, when to do and who will do this.
Types of Digital Marketing
There are many types of digital marketing. Let’s check them one by one:
- Search Engine Optimization ( SEO )
- Content Marketing
- Social Media Marketing ( SMM )
- Pay Per Click (PPC)
- Affiliate Marketing
- Marketing Automation
- Email Marketing
- Inbound Marketing
- Sponsored Content
So, we will try to brief each term so you can understand what they mean.
Search Engine Optimization ( SEO )
This have three parts.
On Page SEO: This is the process of optimizing individual web pages to get more relevant traffic in search engines. It refers to both the content and source code of a page that can be optimized. It includes Keywords, Meta tags, Meta Descriptions, Image Alt Tages, Keyword usages, keywords density etc.
Off Page SEO: Off page SEO is also known as Link Building (backlinks). Inbound links, also known as backlinks are important to get rank. The number of websites that link to you, and the relative “authority” of those sites, affect how highly you rank for the keywords you are targeting. By networking with other site owners, writing guest posts on those websites (and linking back to your website), and generating external attention.
Technical SEO: It focuses on the backend work of your website including Image compression, structured data, and css file optimization and server optimization. These terms can increase your website’s loading speed, Responsiveness and Mobile Fast index and helps to rank on Search Engines.
Content marketing is the process of creating and promoting of content assets for the purpose of generating brand awareness, traffic growth, lead generation. The content marketing strategy include:
- Blog posts: By publishing articles on a company blog, you can describe about your industry and generates organic relevant search traffic for your business. This ultimately gives you more opportunities to convert the visitors into leads and also as a customer for your sales team.
Social Media Marketing
This process have to done to promotes your brand and your content on social media networks to increase brand awareness, drive traffic, and generate leads for your business. This includes:
So, Social awareness is a mindset for the customers. When they will see that you are renowned by thousands of visitors on social media then they will trust your business. This will generate organic visitors and sells. So, try to establish all the social channels.
Pay Per Click (PPC)
PPC is a technique of bringing traffic to your website. It is done by paying a publisher every time when your ad is clicked. The most popular types of Pay Per Click is Google Ads. Other methods are:
Facebook Advertisement: Here, users can pay to customize a video, image post, or slideshow, which Facebook will publish to the news feeds of people who match your business’s audience. Facebook ads will help you to reach real time customers. You can select your customer audience by hundreds of targeting criteria.
Twitter Ads campaigns: Here, Someone can pay to place a series of posts or profile badges to the news feeds of a specific audience. In this way, you can gain website traffic, more followers, tweet engagement or something else.
This is one kind of advertising where you receive a commission for promoting someone else’s products or services on your own website.