What is On-Page SEO?
This is the procedure of optimizing your web page content on the page or you can say within the page. It means that this is a process of optimization of page for search engines and users. It is being done by optimizing title tags, keywords, heading tags, meta descriptions, content, internal links and URLs.
Is On-Page SEO Important?
Yes, it helps web search tools comprehend your site and its substance, just as to recognize whether it is applicable to a hunt. Google is implementing complex algorithms to make things more trusted and user readable.
So on page seo is important.
So, we will learn how to do this On Page SEO perfectly and improve SEO rankings.
SEO Optimized Content
Let me describe the steps here:
Always Place Your Targeted Keyword In The Very First Paragraph
This is an old on-page SEO tactic that still makes sense. Always try to use your main keyword once in the first 100-150 words of your article not more than this. Because as we discussed earlier that Google puts more emphasis on terms that show up early in your page. This helps Google to understand about your page.
Post Title will be an H1 Tag
It has stated by Google that using an H1 tag helps Google understand the structure of the page. If that’s the case, you’re all set. But that’s not always the case. You have to check your site’s code to make sure your title is wrapped in an H1 and your keyword is inside of that H1 tag.
Wrap Subheadings in H2 Tags
It means how many times your keyword appears in your content. Experience says that it definitely works.
Think about it this way:
Envision that you have a page that Google think is about a particular keyword. In any case, that keyword just shows up once on the page.
Use External (Outbound) Links
These type of links helps Google figure out your page’s topic. It will increase rankings boost and increase your websites Domains Authority (DA), Page Authority(PA), Trust Flow(TF) and Citation Flow(CF). So these metrics are important as you know the more high metrics your domain have, the better ranking it will be. But now a days the DA PA varies but if the web page contains good outbound link, then it can be compromising.
Optimize Your URLs for SEO
Your URL structure is an underestimated piece of on-page SEO. Indeed, Google as of late began to utilize strange forms of URLs in the query items. In any case, and still, after all that, the terms that you use in your URL appear here. Besides, URLs in the portable and work area SERPs are presently over the title tag. So I’d state that your URL is in reality more significant now than previously.
Create SEO-friendly URL by:
- Make your URLs short
- Include a keyword in every URL
Optimize Title and Description Tags
Google stated that title tags help a lot with your rankings. So you must have to optimize them. And that’s the same case with your description. Google use your description to understand the content on your page, as well as searchers use it to figure out which result to click on.
Actually the title tag is the most important on-page SEO factor. Because your title tag gives search engines an overview of your web page. So, it is said that the closer the keyword is to the beginning of the title tag, the more weight it has with search engines. But its not mandatory to use the keyword in the very beginning of your title because It doesn’t always make sense to do that.
Use Unique, Keyword-Rich Meta Descriptions
Google recommended to write meta descriptions by own. Because a good meta description helps your result stand out from crowd, which can boost your organic CTR. You have to include your keyword once in your description. Because google make the keyword BOLD on search result snippets.
Write SEO Content
So, it’s time to publish content that deserves to rank on Top. This process can be done by using keywords on your page.
For getting rank in 2020, content needs to be:
- Super valuable
- Optimized for search intent
And in this point, I’ll show you how to make sure that your SEO content contains proper Quality and Unique.
When the term “unique” is said, its not just talking about duplicate content. I mean publishing something new. Not anything which are already there.
That can be:
- A new tip or strategy
- A better list of curated resources
- Strong design and UX
- New case study
- Streamlined step-by-step process
According to a research, 4 million blog posts come out every single day. So if you want your content to stand out and get noticed, it needs to be SUPER valuable and UNIQUE.
There are some ways that can make your SEO content valuable:
Add details: Images, charts, and steps makes it easy for someone to put your content into practice.